A successful Pack Expo for Flex Films

Flex Films stand at Pack Expo

While Flex Films (United states) at Kentucky manufactures BOPET films and has an installed capacity of 30,000 metric tons per annum, Flex Films has an annual production capacity of 337,000 metric tons of myriad packaging films like BOPP, BOPET, CPP, high barrier metallized and speciality films.
The operations at the U.s.a. found started in January 2013. Packaging S Asia caught up with Anantshree Chaturvedi, vice chairman and chief executive officer, Flex Films International at the company's Pack Expo booth.

"The U.s.a. plant is a effect of our drive for global expansion. We established our plant in Dubai and and then in Mexico, Arab republic of egypt and Poland. It was a natural progression that we established ourselves in the US thereafter," says Chaturvedi.

Currently, Flex Films (U.s.) is catering to a mix of flexible packaging convertors as well as industrial users. The flexible packaging sector has about 70% share in the business while the rest comes from the industrial sector.

Talking about the characteristics of the U.s. marketplace, Chaturvedi says that unlike the emerging markets, in the The states end consumers drive the technological innovations rather than brand owners or brand managers. "This is a peculiarity of the US market place. In emerging markets similar India, ane needs dynamic hand-holding when it comes to introducing new technology. In that location the innovation is led by a few large companies, make owners or convertors who take the lead."

Flex Films team at Pack Expo

Co-ordinate to Chaturvedi, there are some interesting trends emerging in the US packaging market. He says that flexible packaging is gaining a bigger market share while rotogravure applied science is making a comeback. A lot of organic expansion is happening in the flexible packing segment and many new players are inbound the sector.

Flex Films team at Pack Expo

From the products indicate of view, he says, loftier bulwark in mono web is gaining popularity, demand for special event films that raise point of sale feel is expanding, packaging in general is getting smaller because the U.s. population is ageing and therefore demand for larger pack sizes is decreasing.

Chaturvedi's advice for Indian players who are looking to establish themselves in the The states is that they should focus on quality and be consequent with supply and safety, create a sales force and attend shows similar Pack Expo. "It is important to exist visible at shows similar Pack Expo because information technology is a fantastic consequence and if everyone is looking at North American packaging market, then this is the place to be. One can run into every stakeholder beyond the value chain," he adds.

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Source: https://packagingsouthasia.com/zarchive/flex-films-at-pack-expo-international-2016/

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